Year Zero
April 4th, 2007
Spitting in the face of music industry convention, Nine Inch Nails makes its upcoming album, “Year Zero”, available in its entirety on their website. It’s a Flash application with streaming audio, not mp3′s, but still good quality and I had no connection issues.
NIN has generated a lot of excitement with an unusal viral marketing campaign, revolving around “leaked” tracks from the new album and enriched by an intricate backstory. Very cool stuff. For a great discussion of this album’s release in the context of the industry at large, check out Miker’s rant on datasplash.